Who we are
Lusso Dental WBF Limited, trading as LUSSO Dental, is the data controller. We are registered in England and Wales, company number 17272763. Our clinic is at 54 Station Approach, West Byfleet, Surrey KT14 6NE. Our data protection lead is Dr Kalpesh Prajapat, principal dentist, GDC 264109. ICO registration number: ZC259004.
Enquiries, bookings and the New Patient Offer
When you register, book or enquire we collect your name, email address, mobile number, patient type, treatment interest, message, how you found us, any partner or referral code, the page you were on and any campaign reference. WhatsApp messages are held in our WhatsApp Business account. We use this information to reply, to book your appointment and to contact you about the offer you registered for. The lawful basis is consent, which you can withdraw at any time. Enquiry data is kept for twelve months after our last contact or moved into your patient record.
Where your enquiry is stored
Website registrations are stored in a Google Sheet held in our Google Workspace account and in our practice management and patient communication software, which act as processors on our written instructions. Online bookings are made through our booking provider and the £49 first visit payment is taken by our payment provider. We do not sell your data and we do not share it for marketing.
LUSSO Rewards and referrals
If you tell us that a friend, family member, local business or influencer recommended you, and you tick the box to allow it, we tell that person or business that you have booked so that they can receive their LUSSO Rewards thank-you. We never share your treatment details with them. If you do not tick the box, we do not tell them.
Marketing
We email you news and offers only if you opt in. Every email has an unsubscribe link, and you can opt out at any time by emailing us.
Patient records
Your clinical record holds contact details, medical history, clinical notes, radiographs, scans, photographs, treatment and payment details. We keep it because we have a legal obligation to keep accurate records and a need to treat you safely. Records are kept for at least 11 years after your last visit, or until a child reaches 25, whichever is longer.
Sharing
We share information only when your care requires it: dental laboratories, referral specialists, your doctor where relevant, and software and payment providers who act on our written instructions. We never sell your data.
Your rights
You can ask for a copy of your information, ask us to correct it, ask us to delete it where we no longer need it, and withdraw marketing consent at any time. Write to us or email us and we respond within one month. You can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
CCTV
CCTV operates in public and clinical areas for safety. It is clearly signed, audio is permanently disabled, and there are no cameras in toilets, changing areas or the staff room. Footage is kept for 31 days then overwritten. The full CCTV notice is available at reception.
Cookies
We set no advertising or analytics cookies unless you accept them. If you reject them, only your choice is stored. Analytics are used only to improve this website. The Google map on the contact page is subject to Google’s privacy policy. You can change your choice at any time using the cookie settings link in the footer.
Last updated October 2026.
